The brand was founded with a desire to create sunglasses that signal
a carefree and bold attitude. Inspired by urban aesthetics and rebellious
personalities, the design includes unconventional details and shapes for
the purpose of giving you a unique look that stands out, yet nicely blends
with your style.
By using a direct-to-consumer pricing model, we are able to charge lower
prices while still providing handmade sunglasses frames with high quality.
This is made possible by selling the sunglasses directly to you on our website
and through selected retailers instead of applying a traditional distribution
The name Provokko originates from the word provoke, which represents our
worldview and mindset.